Demand Media and Partners for Prevention join together to conduct social media campaigns to prevent violence against women in Asia and the Pacific

Partners for Prevention and Demand Media, Inc., an online media company with expertise in developing social media platforms and campaigns, are working together in Asia and the Pacific to implement social media campaigns to raise awareness and promote action to prevent violence against women and girls. Demand Media is providing pro bono support to the Partners for Prevention project, “Engaging Young Men through Social Media for the Prevention of Violence against Women,” which aims to connect and inspire young people to take action to end gender-based violence. The project will be carried out in China, Indonesia, India and Viet Nam over the next 15 months. Demand Media has provided training for the groups in China, Indonesia and India that are carrying out the social media campaigns, including exploring effective social media tools and how they can be used creatively to reach out to boys and men to take action to prevent violence against women. A team of volunteers from Demand Media is supporting a new campaign planned for Viet Nam that uses social media to raise awareness and promote action amongst youth to prevent violence against women and girls. The campaign will also serve as a case study that can be both learned from and replicated by others with similar initiatives and objectives in the Asia-Pacific region and beyond. The campaign in Viet Nam is being planned for 2011 under the national “Joint Communications Campaign” coordinated by the Spanish NGO Paz y Desarrollo, along with Government, civil society and UN partners.